Entrepreneurial Marketing (BFT 216/3): Electronic Books

This original, provocative work encompasses a wealth of existing literature and leads it in a new direction. It will inspire economic scholars particularly within the fields of Austrian economies and the theory of the firm.

The Life Cycle of Entrepreneurial Ventures discusses topical issues in entrepreneurship organized around the various stages of venture creation, development and performance. The book is arranged in several parts, dealing with the pre-start stage, followed by venture creation, financing ventures, venture development, and venture performance. Each part contains several chapters written by experts in the relevant field. Like its predecessors, there are contributions from several disciplines, including economics, strategy, business, industrial organization, economic geography, finance and sociology. The multi-disciplinary flavor of the book is complemented by its international evidence base, featuring results from a range of different countries. The volume will be essential reading for everyone interested in entrepreneurship.

Vittorio Coda's discussion of the goals and purpose of the business enterprise illuminates the long-running debate over the goals of the firm. His conceptualization of the firm and its relationships within society transcends stale arguments over shareholders versus stakeholders by viewing the firm less as an agent of individual interests and more as an engine of social development that unifies the interests of the different participants. In articulating a model of the entrepreneurial firm embedded in a social system and a values system based upon notions of fairness and social responsibility, Coda offers an original approach to interpret the business system. The view of a socially-responsible, entrepreneurial, business sector surfacing in this book offers an attractive alternative to most of the prevailing models of market capitalism that have attracted criticism over the past decades