E-Business (BFT 104/3)

This volume contains a broad spectrum of both research and applications in both supply chain management and e-business. Several chapters are written by practitioners at leading corporations. It contains a variety of perspectives from researchers and practitioners in disciplines beyond pure operations management or operations research. This volume is suitable for researchers in supply chain management, e-business, and applied operations research as well as graduate students in these and other related disciplines. It would also be of interest to industry practitioners in supply chain management and e-business with interests in operations managements and operations research.

E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based activities that facilitate manufactured goods and services by the producer to satisfy the wants and needs of the consumer.Previously published in: Enterprise Information Management, Volume 17, Number 6, 2004

Enterprise systems packages have long been associated with process change. However, it was assumed that most organizations would simultaneously design and implement process change while implementing the systems. A survey of 163 organizations and detailed interviews with 28 more suggests that enterprise systems were still being implemented even among early adopters of the technology, and that process change was being undertaken on an ongoing basis. After the prerequisites of time, critical mass of functionality, and significant expenditures were taken care of, the factors most associated with a

Supply chain operations are turning increasingly global and complex as companies aspire to support a variety of strategies, such as entering new markets and lowering costs. Oracle E-Business Supply Chain Management R12 provides comprehensive solutions to predict market requirements and align operations across global networks. However, to implement these solutions, you need to gain a solid understanding of the various Oracle EBS modules used in supply chain processes.