Strategic management by P Subba RaoISBN: 9781441678553
Publication Date: 2010
Policy-making is one of the most important components of business planning. Policie ~ are a guide to action. They provide broad guidelines as to how objectives of business are to be achieved. While objectives are a goal C'l" an end to be sought, policies are a general rule of action or guideline which /1elps in attaining the goal. The objective sets a long -range target; a policy provides guides which assists the company in achieving this target. Policy does not tell a person exactly what to do, but it does point out the direction in which to go. Familiar policies are summed up in these statements: "We sell only for cash and allow liberal discount thereon". "We insure all property worth more than Rs. 50,0001against loss by fire or burglary". "Our motto is to serve the customers in all possible ways in matters of quality, price, weight and contents." In each instance, some important aspect of a recurring problem has been singled out, and a guide established for dealing with it.