Business research methodology by J K SachdevaISBN: 9781441676108
Publication Date: 2009
Organizations often want to know everything about their products, services, programs, policies, etc. Business research is a systematic way to collect information and get knowledge out of it with a methodology so that the derived knowledge can be used to make decisions. Usually, managers face major issues like ongoing complaints from customers, need to convince financersl bankers for advances, unmet needs among customers, the need to polish an internal process, issues while managing men, machines, materials and money, issues of forecasting and future plans. Research helps us decide rationally. Business research is the process and the tool needed to reduce risk in managerial decision making. Business research is a systematic inquiry that provides systematic knowledge to guide managerial decisions. More specifically, it is a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights to decision makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize business performance.