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Use this subject guide to help you finding information on Principles of Marketing. The Library provides both printed, multimedia and electronic resources to help you finding relevant information for your assignments, teaching-learning and research projects. If you need more information about the subject, please feel free to contact us via voice mail, email or Ask Us platforms.
Marketing is one of the three foundations in any business besides operation management and finance. Every business entity small, medium or multinational organizations need to have these components. This course aims to familiarize student with the important concerns of marketing and the importance of how, when, why and where to promote the business.
Printed Books are located at both Main Library and Branch Library in Kangar. This is due to nature of this subjects, we were fairly needed by students and researchers in other subject areas. Users can use our Online Public Access Catalog (OPAC) or our Integrated search facility called Worldcat Local to help you finding printed items. Use search strategies including Title Search, Keyword Search or Subject Seach to facilitate access to relevant materials especially printed books.
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