This is the "Subject Guides to business Franchising And licensing" page of the "Business Franchising And Licensing (BFT 212/3)" guide.
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Business Franchising And Licensing (BFT 212/3)  

Last Updated: Jul 1, 2016 URL: http://libguides.unimap.edu.my/content.php?pid=453110 Print Guide RSS UpdatesEmail Alerts

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Subject Guides to Business Franchising And Licensing

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Course Synopsis

This course intends to assist students in developing a clear picture of franchisees and franchisors and to provide them with some insights that will help
them to make own decisions when entering the field. Students will learn the concept of franchising and licensing comprehensively . There are 3 focus area in the course: Firstly, a franchisor and franchisee are independent business people who must manage their separate business affairs; secondly, the franchisor and franchisee are dependent upon each other in order to be successful in business; and thirdly, the franchisor-franchisee relationship
shall bring with it an interdependent contractual obligation that is legally binding upon both parties.

 

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