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Subject Guides to Business Venture Management
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This course is indeed an extension subject of Introduction to Business (BFT 105) and Introduction to Entrepreneurship (BFT217). Students need to apply the knowledge that has been gained earlier for the implementation of the business venture and management process and strategies. The main
objective of this course is to equip students with communication skills to make good business venture management decisions, and to formulate cost effectiveness business strategies and programs, if we want to attain business organizational objectives. It requires students to integrate, in an optimal manner, the appropriate strategies associated with each elements of the management mix (4Ps) to produce a comprehensive business venture management plan.
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Universiti Malaysia Perlis
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