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Subject Guides to Business Innovation
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The course explains business opportunities emerging in both business entities and society’s contemporary needs. Main focus of this course is to manipulate student’s thinking skills especially in creative and innovative aspects. As a result they shall to produce new products, services or processes for customers which would increase market segmentation and saturation and changing customer values and user requirements. Creativity and innovation are vital elements for all level of business to grow and expand.
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Tuanku Syed Faizudin Putra Library,
Universiti Malaysia Perlis
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