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Introduction to Business (BFT105/3)  

Last Updated: Dec 18, 2014 URL: http://libguides.unimap.edu.my/content.php?pid=415255 Print Guide RSS UpdatesEmail Alerts

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Subject Guides to Business and Economics

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Course Synopsis

This course focuses on an integrated view of business. It aims to provide student with a comprehensive and balanced overview of the interwoven nature of basic business disciplines and principles. Topics to be explored includes: business information and practices, small business management, market dynamics, competitive strategies, business plan writing, business ethics and social responsibility.

 

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