Marketing Management subject areas are offered by the following electronic packages:
Users can find millions of chapters and books related to business and economics from following packages:
This course will expose and enhance students’ understanding and broaden their perspectives on marketing concepts, philosophies, strategies, and tactics in the management of marketing activities. The main focus of this course is on the marketing decision making processes that would facilitate in the formulation of effective strategies and programs for achieving the organization’s goals and meeting the consumer needs and satisfactions. It entails a consistent integration of all the elements of the marketing mix which would result in the formation of an effective and comprehensive marketing plans and strategy.
1. Ability to design effective marketing programs by selecting appropriate strategies for pricing, promotion, product and place.
2. Ability to formulate marketing strategies and make decisions regarding the marketing elements of product, price, place and promotion.
3. Ability to formulate a marketing plan for a firm.
4. Ability to effectively assess marketing opportunity by analysing customers, competitors, and company.
Printed Books are located at both Main Library and Branch Library in Kangar. This is due to nature of this subjects, we were fairly needed by students and researchers in other subject areas. Users can use our Online Public Access Catalog (OPAC) or our Integrated search facility called Worldcat Local to help you finding printed items. Use search strategies including Title Search, Keyword Search or Subject Seach to facilitate access to relevant materials especially printed books.
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