Small And Medium Enterprise (BFT 329/3)

William W. Sihler Ronald E. Trzcinski Professor of Business Administration, Darden Graduate School of Business Administration, University of Virginia Richard D. Crawford: Visiting Lecturer, Darden Graduate School of Business Administration, University of Virginia Henry A. Davis: Henry A. Davis Associates

"The small business survival guide is a pragmatic book geared toward entrepreneurs who want to grow their small business fast. The book is not about creating a mission or strategic planning -- it's a hands-on tool that teaches small business owners what they need to know about marketing, sales, hiring and managing employees, cost control, and other basic business principles. There's a particular focus on using the Internet through multiple channels, including social media, to effectively grow the business quickly"--Resource description

About the Book: Of late, academicians of technical education have felt the importance of ''Management'' and ''Entrepreneurship''. Engineers need to manage their departments/sections/subordinates, and Entrepreneurship helps the large pool of technical manpower in developing small-scale industries in high tech areas thereby contributing to the economy of the country. This book covers both 'Management' and 'Entrepreneurship'. The first chapters of this book deal with Management, Planning, Organizing and Staffing, Directing and Controlling. The last four chapters deal with Entrepreneurship, Small-Scale Industries, Institutional support and Project formulation. Adequate number of simple examples with which the students are familiar are included in each chapter. In addition, each chapter contains student learning activities to give the readers a chance to enhance the learning process. Though the book is written keeping in mind the syllabus of Visvesvaraya Technological University, yet it is useful for B.Com, BBM, DBM, . PGDBM and MBA students also. Contents: Management Planning Organizing and Staffing Directing and Controlling Entrepreneurship Small-Scale Industries Institutional Support Preparation of Project.

Project management can help companies become more efficient and profitable. But classic project management models often prove too cumbersome for smaller businesses with limited staff resources, tight budgets, and next to no time to devote to learning complex methodologies. These smaller enterprises need the core principles and techniques of project management in a streamlined package. Project Management for Small Business offers simple, repeatable practices for planning, executing, and controlling projects in smaller environments in which one team member may wear multiple hats. Readers will le.