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Services Marketing (BFT 321/3): Subject Guides to Services Marketing

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Subject Guides to Services Marketing

Use this subject guide to help you finding information on Services Marketing. The Library provides both printed, multimedia and electronic resources to help you finding relevant information for your assignments, teaching-learning and research projects. If you need more information about the subject, please feel free to contact us via voice mail, email or Ask Us platforms.

Course Synopsis

This course focuses on a comprehensive reference of managing services in marketing elements in an organization. It is divided into 4 parts: Understanding Service Products,Consumers,and Markets; Applying the 4 P’s of Marketing to Services; Managing the Customer Interface and Implementing Profitable Service Strategies.

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Subject Guide

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