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Food Product Development and Commercialization (PTT 471/3)  

Last Updated: Apr 2, 2017 URL: http://libguides.unimap.edu.my/PTT471 Print Guide RSS UpdatesEmail Alerts

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Subject Guides to Food Product Development and Commercialization

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Course Synopsis

This course studies the different categories of new food products, identifies reasons for product success and product failure. It also covers on the developing an innovation strategy, gap analysis, product development processes, knowledge- and consumer-based for product development. It includes food product planning and marketing mix strategies, product pricing, promotion and distribution.

 

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