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Public Relations & New Media (KUW 401/3): Public Relations & New Media (KUW 401/3)

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Course Synopsis

This course focuses on the assessment of the tactical and strategic implications of digital technology for organizations. Course content includes an examination of the potential of digital technologies for public relations campaigns, the particular challenges of online communication and the planning, management and evaluation of interactive communication campaigns. There is an analysis of the PR challenges and implications of the  growing online news media industry as well as an assessment of the potential impact and possible responses to such issues as online activism, citizen journalism and the blogging explosion.


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