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Integrated Marketing Communication (KUW 302/3)  

Last Updated: May 22, 2017 URL: http://libguides.unimap.edu.my/KUW302 Print Guide RSS UpdatesEmail Alerts

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Course Synopsis

This course emphasizes the principles of management in planning and implementation, control strategies of corporate communications and public organizations of their marketing communications efforts. Marketing goods and services of the organization is seen in a broad context. The course focused on the integration of all elements of marketing communication view this practice as a separate and independent. The ability of a computer-based information technology, software applications and interactive media were also emphasized. At the end of the course students will be able to achieve the objectives of marketing communications organization through a systematic planning concept of brand management and integrated marketing communications strategy.

 

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